Spotlight Talk with Asma Shah, Founder and CEO of You Make It

A presentation on the power of using lived and shared experiences to create and deliver holistic empowerment programmes for young Black and Brown women

  • Date: 26 March 2024, 10am–11:15am
  • Location: Online (Zoom)
  • Deadline: 15 March 2024
  • Organiser: City Bridge Foundation
  • Price: Free

Asma Shah, Founder and CEO of You Make It, will join us as guest speaker and will do a presentation on the power of using lived (and shared) experiences to create and deliver holistic empowerment programmes that change the life chances of young working class, unemployed & underemployed Black and Brown women and the challenges of creating an economically sustainable organisation.

The purpose of City Bridge Foundation’s Spotlight Talks is to give a platform to some of the organisations we fund, providing an opportunity for experts to speak about their sector, expertise and funded work. We also hope that this event will help the organisations we fund to build stronger networks with other funded organisations in their sector.

Date: Tuesday, 26 March 2024. This event is a celebration of International Women’s Day, held earlier in the month on 8 March 2024.


  • 10–10.05am: Introduction 
  • 10.05–10.25am: Presentation 
  • 10.25–10.55am: Questions/​discussion 
  • 10.55–11am: Feedback
  • 11am-11.15am: Virtual networking (optional) 

This invitation is open to staff from any organisation funded by City Bridge Foundation who wishes to attend. However it may be most relevant to organisations which are for women/​girls, founder-led, led-by Black/​Brown people or organisations hoping to become more economically sustainable. 

Please register by Friday 15 March 2024 and complete one form per person attending.

You will be sent an email with the Zoom link after you submit this form.

If you are unable to attend this date but would like to see a recording of the Spotlight Talks presentation, please complete the form so we have your details. We will share a recording of the session with everyone who registers.

Asma Shah

Raised on a Peckham council estate in the 1970s-90s (previous to family homelessness) by her single immigrant mother and three elder sisters, Asma Shah often truanted from school due to a lack of safety there, but nonetheless went on to university to study for a BA and MA in history and politics.

She then went on to work for some years in middle management roles across public, cultural and creative sector organisations, before being awarded a fellowship on the Clore Leadership Programme in 2008.

It was the death of her mother when she was 34 and grief, alongside the beginnings of austerity and her witnessing the devastating impact of gentrification, which propelled Asma to establish You Make It’s first programme from her kitchen table, a funding free pilot.

Since then, You Make It has continued to grow and deepen its impact on women in spite of ongoing austerity, Covid and now the cost of living crisis. As well as being the founder and CEO of the charity, Asma is an advisor to the Mayor of London’s Equality, Diversity and Inclusion board, and is a board member of Dialled In, an artist led movement platforming South Asian music, culture and heritage.